On Buttons That Move


If you’ve started testing a call to action that wiggles every few seconds to grab people’s attention, then you’re looking at the problem wrong. Sure, people’s eyes are attracted to movement, but if you have to use gimmicks to get conversions then your offer probably sucks. Provide more value, and then tell people about it. […]

Reaching Perfection

By: Wapster

The amount of effort that it takes to reach a passable grade is small. If you were to say that it takes 10,000 hours to become an expert at something, it would only take 1000 hours to be decent at it. After those 1000 hours people will probably notice your new skill. They’ll say “Wow, […]

Why I’m not freaking out about Aweber going down

By: John Fischer

Aweber.com is down right now, apparently because of a DDOS attack. @Siddic123 We sincerely apologize for the inconvenience. We are experiencing a DDOS situation. We don’t have an estimate yet on the fix. ^BO — AWeber (@aweber) February 24, 2014 This can have a huge impact on your online business if you use them for […]


By: MilitaryHealth

If you want to lose weight, you can’t do so quickly. It doesn’t matter if you train super hard for 24 hour straight, you will not see results (in fact, you might die). Results come from doing steady work, week after week, over time. The same goes for playing guitar. Even if you practice for […]

You’re looking at the problem wrong

By: epSos .de

Let’s talk more about problem solving. The reason that effective problem solving is so difficult, is that we’re trained to focus on the immediate problem instead of looking at the bigger picture. Let’s take a look at this problem: A bat and a ball cost $1.10 in total. The bat costs $1 more than the […]

Where are the problem solvers?

By: http://maps.bpl.org

One of the biggest things I look for when hiring new people is problem solving skills. If you’re highly skilled in your field but you don’t know how to solve problems, what good are you to my team? I can teach most competent people to follow a map. That’s not difficult. But solving problems creatively, […]

How do you build a house?

By: LearningLark

How would you go about building yourself a house? Would you go and sit in the forest and THINK about building it? Would you say to yourself, “maybe if I just focus my attention on a house, the universe will provide one for me”? Of course not. That’s silly. Then why do we buy into […]

Keep it simple… stupid

By: Oliver Stross

It’s Valentines day. Are you KISSing your products? Are you KISSing your landing pages? Are you KISSing your staff? I don’t mean literally of course. I mean are you keeping things simple, or are you trying to add complexity? Anyone can create something that is complicated. It’s easy to just add more shit to solve […]

Because that’s what people do…

By: Steven Depolo

I was asked recently if it was customary to respond to a twitter follow by following that person back. My answer was no. But the question has stayed with me. Mostly because it’s looking at the problem the wrong way. Do you take action in your business because it’s customary? Because that’s what other companies […]

On Momentum

By: Incase

It requires much less energy to keep a ball rolling than it does to get it started… It requires much less energy to write the last 500 words than it does to write the FIRST 500 words… It requires much less energy to get a visitor to share your story when they’ve already signed up […]