Your big idea isn’t that big

By: Steve Jurvetson

Ideas are a funny creature. We want to protect them.

“My idea is a million dollar idea… but I can’t tell you about it, you might steal it”

I hate to burst your bubble, but there’s no such thing as a million dollar idea.

Ideas are only a small part of the overall picture.

Ideas require work to create value. They require refinement, testing and tons and tons of effort.

What the cycle looks like:

  1. Have an idea
  2. Create a plan
  3. Build it
  4. Launch to the world
  5. See what happens
  6. Adjust and make it better

Instagram wasn’t Instagram when it started

Airbnb tried some pretty strange ideas before they found their niche

In fact, many huge, well known brands have made major pivots in their journey

You get better at what you practice.

That means you should be practicing launching and adjusting all the time. This is good for you and good for your idea.

Go launch.

Do it relentlessly and with zeal. Create new habits of launching projects until it becomes uncomfortable if you aren’t.

You will fail – a lot – but you will also succeed far more than you would if you keep protecting your ideas.

And each time you fail, you get to apply what you learned to the next launch.

Who knows, maybe one of your ideas will make a million dollars. Or even a few billion.

But it sure won’t if you keep hoarding it to yourself.

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