Email Marketing

Build A List Or Die

So many lost opportunities. Companies work so hard for traffic. SEO, PPC, Inbound marketing, Infographics, RSS feeds. The list goes on and on. But of all the noise around getting eyeballs on your website, very few companies effectively build a list of leads that they can continually market to after the fact. With attention spans […]

Email Marketing Critique: Buyer’s Industry Guide

The Buyer’s Industry Guide (or BIG) has recently put me on their list – which I don’t remember signing up for, however I sign up for a lot of mailing lists so it’s probably fine. I received their first email this morning and it’s a mixed bag of decent design and bad copywriting. The trouble […]