The Firefox web browser just came out with some updates which include a new feature called “Reader View.” It’s a new button that’s located on the right side of the address bar: The button essentially removes all distractions on a web page, and leaves only the text. What Firefox probably didn’t intend, is that this […]
Landing Pages
How Automating Steps Can Increase Your Conversion Rate
Small changes can make a big impact, and sometimes asking for too much information on your landing page can hurt your overall conversion rate without giving you any benefit. Take this small test I ran last month on a client’s website. The sales team was asking for more information about the leads (specific product interests […]
Why I’m not freaking out about Aweber going down
Aweber.com is down right now, apparently because of a DDOS attack. @Siddic123 We sincerely apologize for the inconvenience. We are experiencing a DDOS situation. We don’t have an estimate yet on the fix. ^BO — AWeber (@aweber) February 24, 2014 This can have a huge impact on your online business if you use them for […]
Targeted Email Marketing Can’t Build a Targeted Landing Page [Critique]
This one’s a doozy. I love critiquing pages like this because there’s simply so many problems to solve and so many ways to clean up the user experience. Let’s get started. Who the hell has rated you? So you’re an “A Rated Company”. Who cares? You need to tell visitors why you’re A rated and […]
Most Sites Make This Costly Conversion Testing Mistake
You’ve done your research. You’ve surveyed your customers, poured over your web statistics, searched for optimization opportunities on your website and generated a hypothesis. You have a theory: if you change the angle of your pricing page to be more customer focused you can increase the conversion rate of that page. After all of the […]
Landing Page Critique: Optimizely
I love doing landing page critiques. It keeps me sharp to delve into a landing page that is outside of my normal industry and explore how I could make it better. Plus it helps that there are a lot of landing pages online that need a lot of help. This time I wanted to take […]
How gilt.com’s landing page fails and how they can fix it
Gilt.com is a clothing store. Or at least that’s what I think they do, it’s pretty hard to tell based on their landing page. Let’s tear it apart: Fail #1: Landing page relevance Let’s look at the obvious; landing page relevance. I got to this page through a PPC ad. The ad told me that […]
Using the “rubbernecker” effect to your advantage in headlines
I was driving in to the office today and there was a truck that had clearly driven off the road on the freeway. Luckily it had happened in the opposite direction from where I was headed so I wasn’t stuck in the 20km lineup of cars it had created. It did however still affect the […]
Who are you selling to?
I was at a “startup” meetup the other night in Gastown and I met someone who said he was interested in finding funding for his project. I won’t get into the specific details of his project, but after he had been explaining it for about 5 minutes without getting his point across, I asked him: […]