On Site Optimization

Here, I made this: WordPress Popup Surveys

Collecting feedback from your website visitors can be an incredible asset to your blog or business website. It allows you to find out what your ACTUAL visitors are thinking, instead of waiting for them to send you emails – or worse, just guessing. There are a number of tools available that allow you to collect […]

Web Host Speed Test: Rackspace vs. Digital Ocean

By: William Warby

Website load times matter. Not only will they effect how Google ranks your site, but they will also make a difference to your bounce rate and the user experience on your site. Last year I changed a company’s website from Rackspace to Digital ocean and saw an immediate drop in bounce rate of 13%. I […]

Your “Social Proof” Is Killing Your Credibility – Stop It!

So you’re building out your website, you’ve paid for a designer, you’ve written the content and things are looking good. You also want to include some “social proof” on your website to show to the world that other people have used your service and that they liked it. Testimonials and even social media factors (Facebook […]

Landing Page Critique: Optimizely

I love doing landing page critiques. It keeps me sharp to delve into a landing page that is outside of my normal industry and explore how I could make it better. Plus it helps that there are a lot of landing pages online that need a lot of help. This time I wanted to take […]

How To Track Telephone Sales In Google Analytics

It’s all fun and games until you go offline. As a digital marketer my job is made a lot easier by data. I’m able to delve deep into stats on user behavior that were a lot more difficult to get 20 years ago. This information gives me a lot of insight into the minds of […]

How gilt.com’s landing page fails and how they can fix it

Gilt.com is a clothing store. Or at least that’s what I think they do, it’s pretty hard to tell based on their landing page. Let’s tear it apart: Fail #1: Landing page relevance Let’s look at the obvious; landing page relevance. I got to this page through a PPC ad. The ad told me that […]