Conversions Are People Too

Do you look at your stats in the morning satisfied by moderate boosts in conversions from the tests you are running?

Do you come up with ideas on how to improve your conversion rates?

Copy changes, better testimonials, photo changes etc. These can all make a huge difference.

But it’s easy to forget about the fact that those stats you are pouring over are real people. Real people who react to your landing page, and then make a decision on whether they choose to give you their attention.

You have to earn that attention.

And sometimes you can get lost in the effect that moving a photo on your landing page has on conversions… but do you ask why? What is the psychology behind why your traffic has changed their decision based on the test that you ran? Oh, and how can you profit from that knowledge?

One of the hardest things to remember is that every conversion is a person. Not just a wallet, or an email address.

Your job is to delight that person, which is a much more difficult stat to keep track of.

But it’s the most important part of the entire process.

How are you going to delight your audience today?

~E

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