How Much is a Customer Worth?

By: J R

Your customer has missed an appointment. What do you do?

Do you charge them extra for their next appointment?

It’s easy to justify this practice by saying, “well, that’s what other businesses do. After all, this customer wasted our time!”

But is it worth potentially losing that customer over 50 bucks?

What if the customer has not missed an appointment in the last 5 years?

How many GOOD customers who had a bad day is your policy losing you?

More than you think.

It’s a much better policy to have no policy at all.

Instead, reward your good customers, and fire your bad ones.

You will create rabid fans out of your good customers, and you will lose the ones that drag you down. What you may lose in the short term, you will gain in loyalty in the long term.

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