My New Project: Easy Website Surveys With

My latest project started as a simple WordPress plugin. I loved the idea of collecting real-time user feedback from visitors and users of websites. Really getting to know my visitors.

This feedback could give me insights into what my visitors were thinking, with a high amount of context (I could ask questions about specific pages).

There were a few services that already did this. Qualaroo and Hotjar did it pretty well, but it wasn’t their primary business model. Plus, this seemingly simple task (popup surveys) cost a monthly fee.

Example pop-up survey

I figured: I can build that for free.

So I did. And in the fall of 2015 I created a small WordPress plugin that built and tracked these surveys. It was free, and it took me just a few days to code and launch.

Now, keep in mind that I haven’t every considered myself a developer. My job title when I left my job was “President”, and I was working for a consumer appliance company.

I mean, sure, I had been building websites and small projects for my entire adult life. I guess I just never identified as being a developer.

As users trickled in, I started getting more excited. I released a few updates that solved some issues, and I started to get some reviews: they were good!

This, paired with a proven market for this type of product, was the validation that I needed to build out the concept, and see if I could build something that business people actually wanted to use.

I wanted to make it better than anything else out there, and to start my own gig.

So I left my current job. It was a tough transition, but it was definitely worth it.

This was 3 months ago.

The result is called MARE (as in MArket REsearch), and you can check it out here.


I’ve expanded on the basic concepts of my original plugin, adding additional survey types, and much better tracking and reporting.

Plus, it now works for any website and not just WordPress blogs.

The best part? It’s still free.

Yes, I will be monetizing the product down the road, but for now I’m excited about getting lots of user feedback (over 300 users so far) and improving the product.

I release a new update pretty much every week, though sometimes it’s just bug fixes, and the user base (and more importantly, usage) is growing steadily.

I believe that 2016 is going to be a very good year for customer data 🙂

I will have more updates on my progress both here on my blog, and on my medium page.

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