My latest project started as a simple WordPress plugin. I loved the idea of collecting real-time user feedback from visitors and users of websites. Really getting to know my visitors.
This feedback could give me insights into what my visitors were thinking, with a high amount of context (I could ask questions about specific pages).
There were a few services that already did this. Qualaroo and Hotjar did it pretty well, but it wasn’t their primary business model. Plus, this seemingly simple task (popup surveys) cost a monthly fee.
I figured: I can build that for free.
I’ve expanded on the basic concepts of my original plugin, adding additional survey types, and much better tracking and reporting.
Plus, it now works for any website and not just WordPress blogs.
The best part? It’s still free.
Yes, I will be monetizing the product down the road, but for now I’m excited about getting lots of user feedback (over 300 users so far) and improving the product.
I release a new update pretty much every week, though sometimes it’s just bug fixes, and the user base (and more importantly, usage) is growing steadily.
I believe that 2016 is going to be a very good year for customer data 🙂
I will have more updates on my progress both here on my blog, and on my medium page.