The Firefox web browser just came out with some updates which include a new feature called “Reader View.”
It’s a new button that’s located on the right side of the address bar:
The button essentially removes all distractions on a web page, and leaves only the text.
What Firefox probably didn’t intend, is that this is a great tool for evaluating website landing page copy.
By looking your landing pages as only text, you can evaluate the copy without the distractions of images or design.
Take a look at how the Firefox Reader View changed the look of one of our product pages:
This is the page as it is:
Now take a look at how the same page appears in the Firefox Reader View:
As you read over the text on your landing page, ask yourself these questions:
- Does the copy still make sense?
- Does the copy on this page flow well?
- Does the copy answer questions that arise in your potential client’s mind?
- Does the copy stand on it’s own?
The Firefox Reader View doesn’t work on all pages, but I found that it functions quite well with a number of the landing pages that we run, and it’s already allowed me to spot some opportunities for improvement in our copy.
Time to start improving!