On Momentum

It requires much less energy to keep a ball rolling than it does to get it started…

It requires much less energy to write the last 500 words than it does to write the FIRST 500 words…

It requires much less energy to get a visitor to share your story when they’ve already signed up or opted in, versus cold traffic that has not taken any action…

It requires much less energy to keep a customer happy than to make a customer happy…

Momentum is important, and it’s important to recognize when you have it.

If you have momentum, take advantage of it. Squeeze the most that you can out of it. Create value.

That way you can leverage your momentum into even more action.

~E

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