Is this long term?

When starting or growing a business it’s common to come up against what feels like a wall.

You could be strapped for cash…

You could be struggling to find the right talent for growth…

You could be dealing with branding or perception issues…

No matter the wall, it’s important not to change your decision filters. That is to say, it’s important not to make decisions based on a short term problem.

If you’re strapped for cash you can’t neglect your staff to save a few dollars… you’ll soon end up with disgruntled staff (or worse, none at all).

If you’re struggling to find the right talent you can’t just hire a warm body to fill the seat… you’ll end up with a poor product, a poor brand, a poor company.

If you’re dealing with a perception issue you can’t simply lie to cover it up… you will be found out, and that’s much much worse.

Instead, create a plan to work through the issues while staying true to your company’s core.

Thing long term and don’t panic. Sometimes the best way out is through.

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Your environment suits you

The people and things that surround you will shape who you are on a day to day basis.

If you want to change something about yourself, one of you first steps should be to change your environment.

Want to lose weight? Don’t keep ice cream in your freezer.

Want to run when you wake up? Leave runners and jogging pants by the bed before you go to sleep.

Have a big audacious goal? Find ways to remind yourself on a daily basis.

The same goes for your staff.

If you’d like them to start/stop/continue doing something. Make it easy. Adjust their environment so that the daily decisions they make align with what your company wants or needs.

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Weighing opportunity cost

Many entrepreneurs struggle with the concept of opportunity cost.

Most new business owners will try to do as many things themselves as they can, just to save some cash.

But what they don’t spend on other people, they waste on themselves.

What could you accomplish with an extra 2 hours per day?

Could you double your sales this quarter?

Could you build a road map for a better product next year?

Could you build a better company?

This concept also applies to your staff.

If you improve the tidiness of your office, how much time will each employee save per month.. per year?

If you rearrange your office by the audible volume of each group, how much less annoying would it be for the quiet groups (ex. accounting)?

If you add more water coolers, how many more ideas can your people come up with?

How much would it cost you to implement these changes? Is it less than the opportunity cost of losing production/stress/ideas?

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Good Leaders Don’t Get Angry

Or at least, they don’t show it.

Letting the people you lead know that you are angry or frustrated serves no purpose.

It causes those people to think it’s ok to get emotional. We learn by example.

It causes those people to get defensive. Crushing lines of communication and ruining workflow.

It causes those people to resent your role as their leader.

And probably the most damaging of all…

It causes those people to think that you don’t have control.

Because if you were really in control, you wouldn’t be frustrated.


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Own it

Whatever it is you’re contemplating over the next weeks, months and years of your life:

Own it.

If you say you’re going to build that ground breaking app or website,

own it and get the damn thing launched.

If you say you’re going to finally take that vacation across Asia,

own it and book the damn tickets.

If you say you’re going to stand up to your boss and start to make real and amazing changes within your company,

own it and push through.

The world needs you to step up and own your ideas, passions and aspirations.

We need you to touch us and create connections that matter.

We need you to own it.

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What’s your million dollar idea?

If you haven’t started it by now, it’s probably time to forget about it.

You’ve most likely built it up so much in your head that it’s not an idea any more. It’s a dream.

And dreams no longer work in real life.

Instead, it may be time to start getting things done. To start smaller, easier projects. So that you can get used to the feeling of starting (and failing).

If you’ve created a dream, that’s fine for entertainment. But if you want to really change the world, it’s time to start.


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How Much is a Customer Worth?

Your customer has missed an appointment. What do you do?

Do you charge them extra for their next appointment?

It’s easy to justify this practice by saying, “well, that’s what other businesses do. After all, this customer wasted our time!”

But is it worth potentially losing that customer over 50 bucks?

What if the customer has not missed an appointment in the last 5 years?

How many GOOD customers who had a bad day is your policy losing you?

More than you think.

It’s a much better policy to have no policy at all.

Instead, reward your good customers, and fire your bad ones.

You will create rabid fans out of your good customers, and you will lose the ones that drag you down. What you may lose in the short term, you will gain in loyalty in the long term.

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How Automating Steps Can Increase Your Conversion Rate

Small changes can make a big impact, and sometimes asking for too much information on your landing page can hurt your overall conversion rate without giving you any benefit.

Take this small test I ran last month on a client’s website. The sales team was asking for more information about the leads (specific product interests etc), and one of the ideas was to ask the customer what they were specifically interested in.

Here’s the control:


And here’s the test (the red arrow was not on the actual page, I’ve added it to show you the additional field):


The result? -12% conversion rate on the test.

And the hard part was, there was no increase in lead quality score on the leads received through this test.

But what about the additional info for the sales team?

We’re obviously not going to put up with a 12% drop in conversion rates for this page, but we still have the problem of getting additional information into the sales team’s hands so that they can have better conversations.

Luckily we can do this all in the background without adding additional fields to the form.

For example:

If a visitor lands on a specific product page, that view is recorded in a visitor cookie for later use. If they land on it twice, that is recorded as a multiple hit.

Once we send the lead information off to the sales rep, we can also send them a list of products that the customer was interested in. We can also send them products that have multiple hits which might indicate an even higher level of interest in that product.

All of this happens behind the scenes and won’t affect your landing pages, or your conversion rates.

Let me know if you have questions in the comments below.


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Are you building active experience?

I know a lot of people with years of experience in their field. Some of them are no better at their trade however than someone who has been active for just a year or two.

The difference? Active experience and learning.

If you choose to check out in your job and repeat the same things over and over again…

If you make the decision that you can’t move up anyways so you might as well just stay put…

If you make mistakes but don’t learn from them…

… then your experience is useless, and you don’t actually deserve that senior job.

Become active in your growth. Make the most out of your time spent working in your trade.

Make it worth doing.


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Run towards something

You’re busy. You’re stressed out. You’re in a hurry.

But what are you running towards?

It must be important.

But I’m willing to bet that it’s not. I’m willing to bet that you’re running towards something that you’ll never reach.

It might be time to regroup. To focus. To block out everything you can and run towards a single goal.

After all, that guy that just cut you off on the freeway, he hasn’t actually effected your life.


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