Website load times matter.
Not only will they effect how Google ranks your site, but they will also make a difference to your bounce rate and the user experience on your site.
I decided to run a test on this website (which was also being hosted on Rackspace Cloud Sites) and here are the results:
On Rackspace Cloud Sites
On Digital Ocean
Wow. I expected a slight bump in speed based on some reviews I had read about Digital Ocean, but this was insane.
I even ran this test 10 times over to make sure that it wasn’t a statistical anomaly. I’m just sorry that I didn’t switch all of my sites over sooner.
The other thing that made me sick to my stomach was the fact that Rackspace was costing over $100 per month.
Digital ocean now costs me $10/month for a 72.4% drop in page load time.
Your web host makes a big difference. If you’re trying to run a business using a slow host like godaddy (or Rackspace apparently) then you’re probably shooting yourself in the foot – and killing your conversions & sales.
Wake up. Test your site. Speed it up.